Jennifer Lopez Opening Cellphone Store Chain

by Alyssa Oursler | May 23, 2013 12:46 pm

jloJennifer Lopez might be known mostly for her days as an entertainer (“Jenny From the Block” ring any bells), but she’s also a businesswoman.

In fact, Lopez already owns a film and television production company, has launched clothing and perfume lines and, now, is planning to open a chain of cellphone resale stores.

The chain of 15 stores will be branded Viva Movil and sell Verizon (VZ[1]) phones and services to Latinos with a “culturally relevant shopping experience.” They will have the same price and plans as regular Verizon stores.

So far, “most attempts to cater to Latinos have focused on low-cost, no-contract service,” as reported[2]. Instead, “Lopez is hitching her business to a company that’s focused on premium, contract-based service, backed by a top-rated wireless network.”

  1. VZ:
  2. as reported:

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