Just last week, I outlined five examples of companies that cater to our “need-it-now” society.
Two examples: Green Mountain Coffee Roasters‘ (GMCR) single-serve Keurig machine and Wendy’s (WEN) two-minute drive-thrus. Now, Starbucks’ (SBUX) Seattle’s Best Coffee brand is combining them. Yes, the chain is opening 10 drive-thru-only units in Texas later this morning.
Granted, this is hardly a new idea. Competitor Dunkin Donuts (DNKN) offers a drive-thru option at many locations, usually in conjunction with its cafes, while fast-food king McDonald’s (MCD) also serves cheap quick-service breakfast drinks.
Seattle’s Best — thanks to its lower pricetag than Starbucks namesake locations — is hoping to steal a slice of that pie.
The new units, according to Nation’s Restaurant News, “will have walk-up service but no seating and will offer a range of portable and value-positioned food-and-beverage combos, all priced under $5.”
The article also noted that “Dunkin’ Donuts, which also competes against Seattle’s Best and Starbucks with packaged coffee in grocery stores, has been aggressively growing throughout Texas in an ongoing move into Western states.”
If successful, Seattle’s Best’s drive-thru-only model will be rolled out to other markets across the country.