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Smucker to Launch ‘Life Is good’ Brand Coffee Line


Coffee stocksJ.M. Smucker (NYSE:SJM) is launching a new coffee brand.

The maker of popular jellies and jams is teaming with apparel producer Life is good to debut a line of packaged coffees over the summer. The coffees will be sold online and at supermarkets, Genuine Neighborhood Shops and Life is good stores nationwide, the Boston Globe notes.

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Smucker is the largest U.S. producer of coffee. The Life is good brand will come in a number of flavors, including Dark & Daring, Happy Medium, S’more to Love and Light Hearted.”

Life is good says that it will donate 10% of its profits from the coffee line to its Life is good Kids foundation. It recently partnered with Hallmark to created a line of greeting cards.

In February, Smucker reduced the prices of its Folgers and Dunkin’ Donuts branded coffees by about 6% due to falling prices for coffee beans.

Shares of J. M. Smucker rose slightly in Friday morning trading.

Article printed from InvestorPlace Media,

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