The Coffee Bean & Tea Leaf: K-Cups Coming in 2014

by Christopher Freeburn | May 29, 2013 11:05 am

Keurig Machine from Green Mountain Coffee Roasters[1]Users of Green Mountain Coffee Roasters‘ (GMCR[2]) Keurig coffee makers will soon have even more single-cup brewing choices[3].

On Wednesday, GMCR announced that it has negotiated an agreement with International Coffee & Tea to offer its Coffee Bean & Tea Leaf branded drinks in K-Cup containers, usable in Keurig machines. Financial terms of the deal were not disclosed, but the partnership is described as a “multiyear agreement.”

The K-Cup packs featuring the Coffee Bean & Tea Leaf brews will hit store shelves in the spring of 2014.

Established half a century ago, the Coffee & Tea Leaf brand is the largest privately-owned coffee and tea seller in the U.S.

Earlier this month, Starbucks (SBUX[4]) reached a 5-year deal with GMCR to triple the number of K-Cup packs of Starbucks-branded coffees[5] for Keurig machines.

Shares of GMCR slipped slightly in Wednesday morning trading.

  1. [Image]:
  2. GMCR:
  3. even more single-cup brewing choices:
  4. SBUX:
  5. triple the number of K-Cup packs of Starbucks-branded coffees:

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