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Facebook Shakes Up, Slims Down Ads

The number of ad options will shrink from 27 to about 7


facebook screen 630The world’s largest social media network is streamlining the way it sells ads on its website.

Facebook (FB) announced on Thursday that it will slash the number of ways advertisers can display ads on users’ newsfeeds from 27 down to six or seven options. A company executive said the move was meant to simplify the advertising process, reducing an array of choices that some advertisers found confusing, Reuters noted.

The Verdict Is In About Facebook
The Verdict Is In About Facebook

The company would not forecast how the change would affect ad revenue. Facebook plans to implement the changes over the summer.

Ad prices will remain the same. Ad revenue comprises 85% of the company’s revenue.

While Facebook is trying to making things easier for its advertisers, it may want to concentrate on keeping young people engaged. A Pew Research Center study released last month found that Facebook is losing teen-aged users, who are tiring of the website and migrating toward Twitter.

Article printed from InvestorPlace Media,

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