Hot Trend in Processed Food: Imperfection

by William White | June 18, 2013 3:16 pm

In an effort to replicate that home-cooked meal appeal, companies are adding imperfections to processed food.

“Home-cooked meals — or ones that at least look like they were homemade — are seen as more wholesome and authentic,” reports the Associated Press[1].

Here are some examples of efforts made by companies to obtain the home-cooked look.

  1. reports the Associated Press:
  2. MCD:
  3. KRFT:
  4. DPZ:
  5. WEN:
  6. HSH:

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