by Alyssa Oursler | June 4, 2013 12:42 pm
Lululemon (LULU) — the hot yoga-pant retailer — has finally restocked its shelves with black luon yoga pants … and ones that are no longer too sheer for comfort.
If you remember — which you should unless you “were under a rock,” according the company — Lulu pulled its previous batch of black luon pants in March because “the thin fabric was exposing more than just good yoga form,” as The LA Times put it.
The mishap caused a commotion at the time, but has been sorted our thanks to lower-stretch fabric, higher standards and a “sheer-0-metre!”
Still, more commotion could come Monday when Lululemon reports earnings. Estimates for the quarter were lowered after the pants were pulled, with the company warning investors that the “issue will have a significant impact on financials.”
In fact, the yoga pants accounts for 17% of the company’s sales and the issue was said to mean a dent of $57 million to $67 million in its revenue.
Still, investors haven’t seemed fazed. The stock has gained nearly 20% since the pants were originally pulled.
Source URL: https://investorplace.com/2013/06/sheer-no-more-lululemons-recalled-yoga-pants-are-back/
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