Taco Bell Is Betting on ‘Protein’ Instead of ‘Meat’

by William White | June 25, 2013 3:10 pm

taco bell 630[1]Yum Brands’ (YUM[2]) Taco Bell is changing how it describes its food in an effort to appear healthier.

The change will have the Mexican restaurant ditching the word “meat” in favor of “protein.”

The company decided to change the wording to highlight the healthy and nutritional value of its food, rather than how meaty it is, reports Bloomberg[3].

The wording change from meat to protein aligns with Taco Bell’s announcement last week that it would be testing a new “Power Protein”[4] menu in Dayton, Ohio, starting July 25.

The new menu is designed to boost the amount of healthy options that are available to customers of Taco Bell. Included in the menu are meals that have 20 grams of protein (but fall under 450 calories) and zero calorie drinks.

  1. [Image]: https://investorplace.com/wp-content/uploads/2012/01/taco-bell-630.jpg
  2. YUM: http://studio-5.financialcontent.com/investplace/quote?Symbol=YUM
  3. Bloomberg: http://www.businessweek.com/articles/2013-06-24/at-taco-bell-protein-is-code-for-meat
  4. “Power Protein”: https://investorplace.com/2013/06/taco-bell-to-test-high-protein-low-calorie-options/

Source URL: https://investorplace.com/2013/06/taco-bell-is-betting-on-protein-instead-of-meat/
Short URL: http://invstplc.com/1fruliu