Walgreens Goes Upscale With Froyo, Sushi and Salon Services

by Alyssa Oursler | June 3, 2013 12:08 pm

WalgreensWhen I think of Walgreens (WAG[1]), I ususally think of a simple drugstore chain, on par with names like CVS (CVS[2]) and Rite Aid (RAD[3]).

Walgreens is trying to change that, though. And the only way to go is up.

The nation’s largest drugstore chain is hoping to become an upscale one-stop shop in urban locations via a larger and “luxurious shopping experience featuring self-serve froyo, sushi, a juice bar, beauty advisers, and manicure and brow-shaping stations,” as USA Today put it[4].

Walgreens just opened 10 new flagship stores in cities from Los Angeles to Washington D.C. While the emphasis is still on health and wellness, the big-picture goal is to offer customers “a cross between Target (TGT[5]) and Sephora, but in locations you wouldn’t normally find either of those stores.”

The phrase Walgreens is favoring? “A retail health and daily living destination.”

  1. WAG: http://studio-5.financialcontent.com/investplace/quote?Symbol=WAG
  2. CVS: http://studio-5.financialcontent.com/investplace/quote?Symbol=CVS
  3. RAD: http://studio-5.financialcontent.com/investplace/quote?Symbol=RAD
  4. as USA Today put it: http://www.usatoday.com/story/money/business/2013/06/02/waglreens-flagships-urban-big-box-trend/2155397/
  5. TGT: http://studio-5.financialcontent.com/investplace/quote?Symbol=TGT

Source URL: https://investorplace.com/2013/06/walgreens-goes-upscale-with-froyo-sushi-and-salon-services/
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