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Aldi Plans Big U.S. Expansion

German company to introduce California market


Supermarket chain Aldi has announced plans to expand in the U.S. by adding 80 more supermarkets per year around the nation.

The Des Moines Register reports that the German company — which already has stores in 32 states, mostly in the Midwest — plans on introducing a market in California as part of its expansion.

Aldi operates by only carrying the essential goods, not offering nearly as many products as Hy-Vee and Fareway, its main Iowa competitors. However, many customers prefer to shop at Aldi over other supermarkets because of its low prices and clean atmosphere.

A grocery store analyst estimated that consumers who shop at Aldi save between 15 to 20% more than those who shop at Walmart (WMT) and about 25% more than those who shop at Hy-Vee.

Besides the fact that it has loyal customers, Aldi also benefits from having a successful business model that prevents it from accumulating debt by only spending within its means.

Article printed from InvestorPlace Media,

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