Blackberry Already Slashing Prices of New Phones up to 75%

by William White | July 15, 2013 1:19 pm

Blackberry 185[1]Research in Motion (BBRY[2]) is reducing the price of one of its smartphones.

The Z10, which was launched four months ago[3], has seen slow sales. This has caused retailers to discount the price of the phone in what is likely an effort to boost sales.

AT&T (T[4]) and Verizon Communications (VZ[5]) have reduced the price of the Z10 buy half, dropping it from $199 to $99 with a two-year contract. Best Buy (BBY[6])and Amazon (AMZN[7]) have cut prices even further, offering the phone for $49 with contract, reports The Wall Street Journal.

“It’s part of life cycle management to tier the pricing for current devices to make room for the next ones,” a BlackBerry spokesman, told WSJ. “This is just one element of our marketing strategy that will ensure we remain aggressive in a very competitive market landscape.”

Blackberry revealed during its annual meeting[8] last week that the company experienced lower than expected sales last quarter.

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