Get Ready for a Half-Billion-Dollar Moto X Marketing Blitz

by Christopher Freeburn | July 11, 2013 10:31 am

motorolamobility-google-logo[1]Google‘s (GOOG[2]) Motorola Mobility unit is about to launch a new smartphone and the Internet search giant is pulling out all the stops to make sure it’s a hit[3].

When the Moto X hits stores this fall, the company could spend as much as $500 million to promote it. Motorola’s latest flagship phone is likely to be available on all major carriers, including Verizon‘s (VZ[4]) Verizon Wireless, AT&T (T[5]), Sprint (S[6]) and T-Mobile (TMUS[7]), and will come without most of the software typically pre-installed by carriers, the Wall Street Journal notes.

The Moto X may need the heft marketing push as it will face stiff competition from Samsung’s Galaxy S4 smartphone as well as from Apple‘s (AAPL[8]) next iPhone, which is generally expected to launch in September[9].

Motorola has touted the new smartphone’s U.S. assembly. Most competing smartphones are assembled overseas, generally in China.

Google acquired Motorola Mobility[10] for $12.5 billion last year.

Shares of Google rose almost 1% in Thursday morning trading.

  1. [Image]:
  2. GOOG:
  3. pulling out all the stops to make sure it’s a hit:
  4. VZ:
  5. T:
  6. S:
  7. TMUS:
  8. AAPL:
  9. generally expected to launch in September:
  10. acquired Motorola Mobility:

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