by William White | July 1, 2013 2:03 pm
Groupon (GRPN) unveiled a new plan Monday that has it moving away from its main service.
Daily deal websites are hitting hard times, and Groupon is moving into a new service in what is likely an effort to stay ahead.
Groupon will now offer restaurant reservations, which will allows users to reserve tables at over 600 restaurants in 10 cities around the U.S. with up to 40% discounts.
The new service is part of Groupon Reserve and is based on Savored.com, which Groupon purchased last year, reports Mashable.
“We’re migrating the Savored product and inventory onto the Groupon website and it’s going to live as its own distinct channel,” Benjamin McKean, founder of Savored and GM of Groupon Reserve, told Mashable. “We are now going to be able to drive significantly more traffic to restaurants on [Groupon’s] platform.”
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