Nike Opens Largest Converse Store Yet

by Christopher Freeburn | July 2, 2013 10:37 am

converselogo[1]San Francisco is home to the Transamerica Pyramid, the Golden Gate Bridge … and the nation’s biggest Converse apparel store[2].

The 8,200-square-foot store is located in the city’s iconic Union Square Shopping District. It becomes the fifth Converse store opened by Nike (NKE[3]) in the U.S., Marketing Daily notes.

In addition to allowing shoppers to brows racks of Converse athletic footwear, sports equipment and clothes, the San Francisco Converse store adds a high tech touch appropriate for a city so close to Silicon Valley. The store offers shoppers the use of Apple‘s (AAPL[4]) iPads with which they can customize Converse apparel, selecting colors and adding graphics.

The customization service costs $65.

While Nike is expanding its retail operations, it is also looking to add technology to its business. The apparel maker has recruited software developers to produce apps for its FuelBand[5], a $149 digital wristband that monitors and collects data about users’ activity levels.

Shares of Nike rose modestly in Tuesday morning trading.

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  2. nation’s biggest Converse apparel store:
  3. NKE:
  4. AAPL:
  5. has recruited software developers to produce apps for its FuelBand:

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