Sam Adams Takes Heat for Patriotic Tweak

july 4 fireworks 630Boston Beer Company (SAM) released a Fourth of July-themed commercial touting Sam Adams beer by quoting the Declaration of Independence, which was signed by none other than the brand’s namesake Sam Adams. But because of an omission, the ad has misfired with many viewers, MediaBistro notes.

During the ad, an actor quotes from the Declaration noting of men that “they are endowed with certain unalienable rights.” Alert viewers quickly noticed that the commercial had altered the passage, which actually reads “they are endowed by their creator with certain unalienable rights.”

Irate viewers filled the comment section of the ad’s posting on Google‘s (GOOG) YouTube with complaints about the omitted reference to God, accusing Sam Adams of “historical revisionism” and deliberately misquoting the Declaration. Some threatened to boycott the beer.

Not all commenters were offended, with one calling the whole debate “childish.”

While the ad for Sam Adams may not be getting high marks from viewers, passengers on JetBlue (JBLU) flights will soon be able to sip Sam Adams beer from a can.

Shares of Boston Beer Company were flat in Wednesday afternoon trading.

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