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Coach to Go All-In on Watch Line

New line offers more variety and lower prices


Accessories manufacturer Coach (COH) — well-known for its variety of luxury leather goods products including handbags, wallets, sunglasses and jewelry — recently announced that it has turned its attention to revamping its watches.

According to Tv3, Coach is planning on releasing a brand new line of affordable watches that will double the company’s collection. Whereas many of the company’s watches sold for around $300, the new line will feature fashion watches that sell for a more competitive price.

Coach’s trademark has long been its production of leather-based accessories, and it is looking to add that element to it watches. The company is adding new watches with leather straps to its collection, as well as several others including athletic watches and classier models made with Swarovski crystals.

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