Bitcoin sets a new all-time high above $6,000 >>> READ MORE

Miller Lite Cans Are Gonna Party Like It’s 1975

The promotion will run from January to March 15 next year


miller lite logoBeer drinkers who want a blast from the past can pick up a can of Miller Lite early next year.

The MillerCoors brand will convert 98% of Miller Lite cans to the original designs that marked the brand’s debut in 1975. The retro-canning will be part of a promotion that will run from January 1 to March 15, Advertising Age notes.

Walmart Wants to Be No. 1 Beer Seller in the World
Walmart Wants to Be No. 1 Beer Seller in the World

MillerCoors is a joint venture between Molson Coors Brewing (TAP) and SABMiller (SBMRY). The company was created to compete with beer-giant Anheuser-Busch InBev (BUD). It produces a number of beer brands including Coors, Coors Lite, Molson Canadian, Miller High Life, Miller Lite, Miller Genuine Draft, as well as the craft been Blue Moon, which has recently been the subject of controversy among other craft beer makers.

Lite beers continue to lead beer sales. Miller Lite is ranked as the fourth largest U.S. beer brand with 6.9% of the market. It’s sales have been sliding in recent years under competition from market leaders Bud Light and Coors Lite.

The old-style designs will appear on 12-ounce, 16-ounce and 24-ounce Miller Lite cans.

Earlier this month, MillerCoors was summoned by the Federal Trade Commission after Anheuser-Busch Inbev said it was making exaggerated claims about its Coors Light cans.

Article printed from InvestorPlace Media,

©2017 InvestorPlace Media, LLC