More Food for Starbucks: Fruits ā€˜nā€™ Snacks

by William White | August 27, 2013 10:16 am

200px-Starbucks_Corporation_Logo_2011.svg[1]Starbucks (SBUX[2]) will start providing customers with its own brand[3] of snack bars and fruit pouches next week.

Starbucks’ Evolution Harvest snacks will start appearing in Starbucks next week and can be expected in all Starbucks in major cities by the end of September. The snack bars will cost $1.95 and will replace the Kind bars that the chain currently carries. The fruit pouches will cost $2.50 and will replace the Peeled fruit packs. The snack bars and fruit pouches will also be available for purchase at Whole Foods Markets (WFM[4]). The snack are being made for Starbucks through a third-party supplier, which is likely cheaper than carrying name brand products, reports MSN Money.

Starbucks is also expanding how many stores carry its Evolution Fresh juice. The coffeehouse expects to offer Evolution juice in 8,000[5] stores and cafes by the end of the year.

Earlier this month, Starbucks announced plans to bring its Clover brewing system[6], which brews coffee with Vaccum-Press technology, to twice as many stores.

Despite plans to launch its own snack brand, SBUX shares were down 1% as of Tuesday morning.

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  6. Clover brewing system:

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