Coca-Cola Is No Longer the World’s Most Valuable Brand

by Christopher Freeburn | September 30, 2013 10:09 am

Foreign Coca-Cola Sign 630[1]After a 13-year reign, Coca-Cola (KO[2]) has tumbled from the top spot[3] in an influential ranking of corporate brands.

The soda and snack maker had led Omnicom Group’s Interbrand list of the most valuable global brands since the it first debuted in 2000. This year, Coca-Cola fell to third place, bested by the power of two technology brands, the New York Times notes.

According to Interbrand, the most valuable brand in the world is Apple (AAPL[4]). The iPhone-maker took the second spot last year. In 2011, it was ranked eight.

Following Apple on this year’s list is rival technology giant Google (GOOG[5]), which was ranked fourth last year.

IBM (IBM[6]), Microsoft (MSFT[7]), General Electric (GE[8]), McDonald’s (MCD[9]), Samsung, Intel (INTC[10]) and Toyota (TM[11]) rounded out the top ten on this year’s list.

Shares of Apple slipped modestly in Monday morning trading, while Coca-Cola sank about 1%.

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  2. KO:
  3. tumbled from the top spot:
  4. AAPL:
  5. GOOG:
  6. IBM:
  7. MSFT:
  8. GE:
  9. MCD:
  10. INTC:
  11. TM:

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