According to Center for Science in the Public Interest (CSPI), the cereals are one-third sugar, contain dyes that can cause hyperactivity in some children and are made with flour that is low in fiber. CSPI believes that in a time when children are already being overloaded with candy, they don’t need sugary cereals. Carla Vernon, marketing director for General Mills, says that 60% of the Halloween cereals are actually consumed by adults and not children. General Mills reduced the amount sugar in the Halloween cereals six years ago to 9 grams from 15 grams a serving. The company also said that each serving of the cereals contains 8 grams of whole grain and that it has included calcium and vitamin D in the cereals. One professor advises parents that want their kids to eat healthy to never buy a cereal with a cartoon character on the front, reports USA Today.
This year the line-up for General Mills Halloween cereals include Count Chocula, Franken Berry, Boo Berry, Frute Brute and Fruity Yummy Mummy. The last two on that list are cereals that were discontinued in the late 80’s and early 90’s. Target (TGT) has already started selling the Halloween cereals and will offer them in retro packaging.