Nutritionist Warn Parents Against Halloween Cereals

by William White | September 23, 2013 3:18 pm

General Mills GIS[1]Nutritionist are warning parents against[2] buying Halloween cereals such as General Mills’ (GIS[3]) Count Chocula, Franken Berry and Boo Berry.

According to Center for Science in the Public Interest (CSPI), the cereals are one-third sugar, contain dyes that can cause hyperactivity in some children and are made with flour that is low in fiber. CSPI believes that in a time when children are already being overloaded with candy, they don’t need sugary cereals. Carla Vernon, marketing director for General Mills, says that 60% of the Halloween cereals are actually consumed by adults and not children. General Mills reduced the amount sugar in the Halloween cereals six years ago to 9 grams from 15 grams a serving. The company also said that each serving of the cereals contains 8 grams of whole grain and that it has included calcium and vitamin D in the cereals. One professor advises parents that want their kids to eat healthy to never buy a cereal with a cartoon character on the front, reports USA Today.

This year the line-up for General Mills Halloween cereals include Count Chocula, Franken Berry, Boo Berry, Frute Brute and Fruity Yummy Mummy. The last two on that list are cereals that were discontinued[4] in the late 80’s and early 90’s. Target (TGT[5]) has already started selling the Halloween cereals and will offer them in retro packaging.

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