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Rolls-Royce Considers Rolling Out Luxury SUV

Rivals Bentley and Lamborghini are working on their own SUVs


2013_Rolls-Royce_PhamtomIf you didn’t think SUV prices were high enough, don’t worry. There could be a new entrant to the segment virtually guaranteed to charge the highest possible price.

Britain’s famed Rolls-Royce is currently mulling the concept of launching its own super-luxury SUV. CEO Torsten Mueller-Oetvoes said the company finds the SUV market “highly interesting,” but doesn’t have any definite plans to build its own SUV at the moment, the New York Times notes.

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The company only sells a small number of vehicles — less than 4,000 last year. But other luxury competitors including Bentley and Italy’s Lamborghini are planning their own entries into the segment.

Should Rolls-Royce — now owned by Germany’s BMW — ultimately go forward with SUV plans, the price tag is likely to be as big as the vehicle. The company’s flagship Phantom currently sets buyers back about $458,400.

Article printed from InvestorPlace Media,

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