Trade of the Day: Marketo (MKTO)

by Jon Markman | September 16, 2013 8:45 am

Marketo (MKTO[1]) is a $1.3 billion, cloud-based marketing software maker whose platform helps organizations to engage in relationship marketing. The platform helps customers create, manage and analyze their online, social, and offline marketing activities and customer interactions. Key enterprise products are Marketo Lead Management, which addresses marketing automation and lead management, and Marketo Social Marketing, which enables dedicated social-media campaigns, such as referrals, sweepstakes, and other customer-engagement campaigns.

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The company was founded in 2006, is based in Silicon Valley, and markets its products to consumer, financial services, health care, manufacturing, media, technology and telecommunications industries directly, as well as through a network of distribution partners.

MKTO just priced a secondary offering on September 12, which has set it up for a good entry at current levels.

Recommendation: Buy MKTO for a $41 target.

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