Best Buy (Finally) Revamps Website

by Karl Utermohlen | October 4, 2013 4:37 pm

Best Buy (BBY[1]) has updated its website with the hopes that the retailer will become a major player in the e-commerce market.

Bloomberg reports that the website’s online traffic[2] has already risen by 9.9% since August compared to a year ago, according to data compiled by Best Buy is now looking to convert its 1 billion annual visitors into shoppers as only about 1% of visitors make a purchase — roughly half as much as other online retailers.

CEO Hubert Joly hired Sharon McCollam as Best Buy’s new CFO in an attempt to increase online sales. McCollam is a former Williams-Sonoma (WSM[3]) employee where she helped boost the company’s internet sales by 40%. Best Buy is following the lead of other online retailers and adding user-friendly features such as product reviews, buying guide and recommendations based on its customers’ purchases.

  1. BBY:
  2. Bloomberg reports that the website’s online traffic:
  3. WSM:

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