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The New Favorite Car Color for 2013 Is …

Replaces silver as most popular color


After more than a decade of silver remaining on top in terms of popularity, white is now the favorite car color for drivers.

PPG Industries, the leading supplier of automotive paints, reported that 25% of the vehicles it supplied in the 2013 model year were white.

That is an increase of 3% from 2012, which helped put the color on top. Silver fell to No. 2 with black about the same percentage, both at about 18% each.

From FoxNews:

But if you don’t relish a whiteout on the freeway, never fear. Automakers are currently scouting colors for the 2016 and 2017 model years, and Harrington is showing them some eye-popping options, from a pink-tinged bright red developed in Asia to a rich dark gray with faint green highlights.

Eleven different browns — from light copper to dark chocolate — and an equal number of grays are part of PPG’s annual color show for automakers at its automotive center in the Detroit suburb of Troy. There are six yellows and seven greens, from seafoam to dark olive. One notable absence: Powder blue, which is increasingly confined to electric cars or hybrids.

White dominates in Europe, North America and Asia. Only in South America is silver still king.

Article printed from InvestorPlace Media,

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