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Fox News Pushes Megyn Kelly as Primetime Star, Stays Strong With Advertisers

Fox star beats out rivals Maddow and Morgan


News Corp‘s Fox News (NWSA) has updated its primetime lineup, taking and seemingly winning a gamble by pushing Megyn Kelly as the star of its first new primetime program in more than a decade.

The Kelly File beat rivals in total viewers, according to early Nielsen totals, with 2.1 million viewers between 9 p.m. and 10 p.m,. Monday, compared with 997,466 for MSNBC’s Rachel Maddow Show and 529,946 for CNN’s Piers Morgan Tonight.

Ad buyers has long looked at Fox News Channel’s airtime as best — noting that the channel brings in the largest cable news viewership.

From Variety:

Gone is the outlet’s traditional evening newscast in the form of a 7 p.m. program anchored by Shepard Smith. Sean Hannityand Greta van Susteren, both network stalwarts, have moved to 7 p.m. and 10 p.m. , respectively, from 10 p.m. and 9 p.m.

The four-hour lineup of “On The Record with Greta van Susteren,” “The O’Reilly Factor,” “The Kelly File” and “Hannity” brought in more viewers overall than the MSNBC and CNN lineups combined, according to the early Nielsen figures. Fox News Channel generated more than 2 million viewers, compared with 1,009,000 for MSNBC and 516,000 for CNN. Among viewers between 25 and 54, Fox News Channel attracted 329,000, while MSNBC attracted 314,000 and CNN generated 144,000.

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