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Target to Wait Until November for Holiday Push After 2012 Backlash

Target is also putting more emphasis on social media to boost sales


Target (TGT) is learning from last year’s mistakes by pushing its holiday campaign from mid-October to November this year.

Twin Cities News reports that the Minneapolis-based retailer will not start airing holiday ads until November after admitting that they started too soon last year. Target also announced a series of new holiday plans to boost sales that include putting more emphasis on digital and social media pitches as well as advertising its low-price products more.

The store’s holiday sales were flat last year after a deal with big-name designers that didn’t do too well and a failed attempt to advertise its holiday sales as early as October. Nevertheless, Target’s focus on social media outlets such as Twitter, Facebook and Pinterest should help the retailer do well this year.

Article printed from InvestorPlace Media,

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