Trade of the Day: NCR Corp. (NCR)

by Jon Markman | October 22, 2013 8:37 am

NCR Corp. (NCR[1]) is a $6.7 billion manufacturer of ATMs, cash registers, hotel check-in kiosks and the like. Shares are rebounding from the lower half of their Keltner channel. After a brief dip last week, the shares are rocketing back up, and Monday’s close saw a 1.6% gain.

This position is going to be like a bank machine for investors going into earnings this Thursday, Oct. 24.

To give you an idea of the innovation of the company, note that NCR announced Monday that Pilot Flying J, the largest operator of travel centers and travel plazas in North America, has selected a broad agreement to buy and utilize its retail point-of-sale solutions. As part of the agreement, the company said Pilot Flying J will upgrade from a legacy transaction solution to a NCR software suite. A press release said the omni-commerce software platform streamlines deploying and managing in-store, mobile commerce and online storefront systems, ensuring consistent and personalized shopping experiences.

Initially, the statement said Pilot Flying J is offering customer assisted check-out in their storefronts, as well as mobile point of sale, allowing store associates greater mobility and an opportunity to assist and serve customers anywhere on the property. These would be like the transaction systems customers have enjoyed at Apple (AAPL[2]) stores, where a salesperson uses a mobile device anywhere in the retail space to take your payment and email you a receipt. It’s great to see this level of customer service working its way down to truck stops.

Recommendation: Buy NCR for a $44 target.

Jon Markman operates the investment firm Markman Capital Insights[3]. He also writes a daily trading newsletter, Trader’s Advantage[4], and CounterPoint Options[5], a service geared towards helping individual traders make steady, consistent profits with the VIX. . Check out his Top Stock for 2012 here[6].

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