This Ain’t Slim-Jim, How Jerky Went Upscale

by Karl Utermohlen | November 14, 2013 1:46 pm

Slim Jim (CAG[1]) may be the most popular jerky out there but Jon Sebastiani’s company is quickly taking over part of the market with his gourmet products.

KRAVE Jerky has only been around since 2011[2] but it’s already sold in 20,000 stores thanks to its reputation as a healthy and nutritious food. Sebastiani’s products are high in protein, low in fat and have a moist texture that many find more appealing than the dry, leather texture of Slim Jim. KRAVE Jerky products have been growing by 400% every year and the company now has 45 employees.

Sebastiani’s products come in several sweet and salty flavors including grilled sweet teriyaki, garlic chili pepper and chipotle. Many health advocates have backed up the product including 2009 New York marathon and 2012 fourth-place Olympian Meb Keflezighi.

Sebastiani believes that the high quality of KRAVE Jerky products — which are marinated for 24 hours and baked — is what sets them aside from regular snack foods. He expects the company to eventually become a household name and offer a broader range of products within the next 10 years.

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