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BMW Launches New Electric Vehicle Brand

It goes on sale in the U.S. in the spring


bmwi3evGerman auto giant BMW’s new EV i3 electric car will hit showrooms in Europe on Nov. 16 and will reach the U.S. in April 2014.

The company won’t say how many vehicles will be available at launch, though production for the American market is only slated to begin in March. Of its 330 dealers in the U.S., 285 have received certification from the automaker to sell the electric car, the Detroit News notes.

Consumer Reports: 3 Most Reliable Auto Brands
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BMW CEO Ludwig Willisch said that the company expects to sell at least a “few thousand” EV i3’s in the U.S. during 2014. The car is designed around the needs of city-dwellers and uses carbon-fibre materials.

The EV i3, which comes with a price tag of $41,350, is produced at BMW’s factory in the German city of Leipzig. Buyers will be able to lower their purchase costs with at least $7,500 in state and federal incentives.

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