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Apple Buys Topsy to Analyze Twitter Comments

It follows another recent technology acquisition


Apple Mac StoreIt appears that technology giant Apple (AAPL) is sticking toe in the social media business.

On Tuesday, the iPhone-maker confirmed that it had purchased Topsy, a startup based around dissecting data from Twitter (TWTR) traffic and users. Apple did not disclose the terms of the transaction, but media sources say it paid more than $200 million for Topsy, CBS News notes.

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The Topsy buy comes on the heels of last month’s acquisition of Israel-based PrimeSense, which develops motion-sensing technology. Apple is reported to have paid $350 million for PrimeSense.

Shares of Apple climbed more than 1% in Tuesday morning trading.

Article printed from InvestorPlace Media,

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