Burger King Renames, Revamps Dollar Menu

by Karl Utermohlen | December 31, 2013 2:46 pm

Burger King (BKW[1]) has revamped its dollar menu and renamed it to King Deals with the New Year right around the corner.

Burger King[2]The fast food chain’s new value menu[3] features more than 20 items starting at $1 including chicken nuggets, a double cheeseburger and more. The new Rodeo Burger and Rodeo Crispy chicken sandwich are among the new additions to the menu for a dollar each.

Burger King’s North American marketing chief Eric Hirschhorn talked about the chain’s value menu, saying that they have “seen an incredible response from our guests with our $1 menu items.” BKW stock is up 0.53% in mid-afternoon trading Tuesday.

Burger king shareholders have had a good year with BKW up 39% YTD.

  1. BKW: http://studio-5.financialcontent.com/investplace/quote?Symbol=BKW
  2. [Image]: https://investorplace.com/wp-content/uploads/2012/11/BurgerKing185.jpg
  3. new value menu: http://www.latimes.com/business/money/la-fi-mo-burger-king-20131230,0,3486139.story#axzz2ozlYqlBZ

Source URL: https://investorplace.com/2013/12/burger-king-bkw-stock-dollar-menu/
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