by Karl Utermohlen | December 31, 2013 2:46 pm
Burger King (BKW) has revamped its dollar menu and renamed it to King Deals with the New Year right around the corner.
The fast food chain’s new value menu features more than 20 items starting at $1 including chicken nuggets, a double cheeseburger and more. The new Rodeo Burger and Rodeo Crispy chicken sandwich are among the new additions to the menu for a dollar each.
Burger King’s North American marketing chief Eric Hirschhorn talked about the chain’s value menu, saying that they have “seen an incredible response from our guests with our $1 menu items.” BKW stock is up 0.53% in mid-afternoon trading Tuesday.
Burger king shareholders have had a good year with BKW up 39% YTD.
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