Company Pulls Popular Jesus Toaster in Dispute With Amazon

Consmers will have to buy direct for holy bread

By Christopher Freeburn, InvestorPlace Writer

The Vermont Novelty Toaster Corporation is annoyed with e-commerce giant Amazon (AMZN). Sufficiently irked, in fact, that it is yanking its popular toasters — including the best-selling Jesus toaster — from the online retailer.

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Vermont Novelty says that its Jesus toaster — which toasts an image of Jesus into bread slices — was ranked as the 32nd top-selling toaster on Amazon this holiday season. But now, the Jesus toaster, along with the company’s other novelty toasters that produce toasty images of President Obama, the Virgin Mary, Sarah Palin and assorted other icons, won’t be sold on Amazon any longer.

However, the company alleges that Amazon has refused to cough up half of the revenue from two weeks of sales because those sales have exceeded the “limited velocity amount.”

By exceeding that amount, Vermont Novelty incurs an account review. The company’s CEO notes that the delay — which has happened at the end of two consecutive years — damages its cash flow. The company also complains that Amazon pockets nearly $8 out of each toaster sale.

After pulling the Jesus toaster from Amazon, Vermont Novelty says it will concentrate on promoting its products through its own website.

Amazon sank almost 1% in Tuesday morning trading.

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