Fisher Price Catches Flak for Baby Bouncy Seat With iPad Holder

by William White | December 11, 2013 9:27 am

Mattel’s (MAT[1]) Fisher Price is catching flak[2] for a baby bouncy seat that is equipped to hold one of Apple’s (AAPL[3]) iPads.

baby-iphone[4]The baby bouncy seat, called the Newborn-to-Toddler Apptivity Seat for iPad, is designed so that parents can attach an iPad and let their children watch videos meant for their age group. The Campaign for a Commercial-Free Childhood (CCFC) disagrees with sitting children in front of screens at such a young age and believes that Fisher Price should recall the product. According to the CCFC, parents should be playing with their children more, instead of letting screens babysit them, reports ABC News.

The American Academy of Pediatrics backs up these claims by suggesting that children under the age of two can be negatively affected by time spent watching a screen. The group looks to studies that have found evidence that children under two who watched videos had a harder time with language development, reports ABC News.

“Does anyone out there think that kids need more screen time,” Victor Strasburger, a doctor and professor of pediatrics at the University of New Mexico School of Medicine, asked The Washington Post[5]. “There is no need to hurry to expose kids to new technology, certainly not babies — or newborns.”

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