The Rally for Retail Stocks Might Be Over

by Daniel Putnam | January 23, 2014 9:56 am

Throughout this bull market, retail stocks have been one of the most reliable sources of return for U.S. investors.

In the five-year period from 2009 through 2013, the SPDR S&P Retail ETF (XRT[1]) chalked up an average annual total return of 35.6% — nearly double the 17.9% annual return of the S&P 500 Index in that same span.

But so far this year, it has been a different story: XRT has fallen 6% in 2014, far below the -1% return for the broader market. Does this mean the party’s over for retail stocks?

Consumer Confidence Holds Steady

The poor recent performance of retail stocks — highlighted by earnings misses for Best Buy (BBY[2]), Bed Bath & Beyond (BBBY[3]), L Brands (LB[4]), Family Dollar (FDO[5]), Gap (GPS[6]), and Coach (COH[7]) among many others — comes at an interesting time since the economy, by all measures, appears to be picking up steam.

The improvement extends beyond high-profile numbers like GDP and the unemployment rate. The website Trading Economics provides graphs that show the current trends in consumer confidence[8], consumer spending[9], disposable personal income[10], retail sales[11] and more. A look at the various charts shows that all of these key metrics to be improving or, at the very least, staying even.

So what’s the problem? Aside from the constant barrage of negative headlines about retail stocks, the key issue is falling earnings estimates. Almost across the board, the major retail stocks are seeing a loss of earnings momentum, with estimates for the coming year largely flatlining or turning lower.

The poster child for this trend is Target (TGT[12]), which has seen the consensus estimate for the 12 months ended January 2015 fall from $4.94 to $4.28 in the past 90 days.

The second issue is expectations: The sector has defied skeptics by performing so well for so long, that the latitude for disappointment was high — particularly with valuations tracking toward the high end of the historical range.

The resetting of expectations has been especially hard for former high-flying retail stocks such as LuluLemon (LULU[13]), Five Below (FIVE[14]), and Ulta Salon (ULTA[15]), which have printed almost exactly the same chart in the past three months.


What’s Next?

The downturn in retail is worrisome, and while certain underperforming retail stocks such as Target and Limited stand out as potentially fertile ground for short-term trades, the technical damage has been substantial. The XRT is on the wrong side of a double-top, it has broken the trendline that it established in 2013, and it has fallen below its 50-day moving average.

The 200-day MA, at $80.88, is also coming within range. This means that the XRT ideally needs to break above its former high ($88.95) before an investor can say with a reasonable degree of certainty that this is just a garden-variety correction and not the beginning of a more significant downtrend.


More worrisome is what this could mean for the broader market. Retail stocks have been leaders in the bull run of the past five years, losing steam only during intervals of generalized weakness in stock prices. As shown in the chart below, this marks the first time that the XRT has flagged during a period in which the market itself has held up.

In fact, the last time its relative performance was this poor was during the panic period of August 2011, when worries about the first debt ceiling crisis and a potential Treasury default led to severe disruptions throughout the financial markets.


The Bottom Line

The slump in retail stocks appears to be a buying opportunity given the favorable state of the economy, but the technical picture and loss of momentum argue for extreme caution outside of specific names — such as Macy’s (M[19]) — that are continuing to execute.

Tread carefully in retail stocks — and be mindful about the implications of the loss of leadership from this important segment of the market

As of this writing, Daniel Putnam did not hold a position in any of the aforementioned securities.

  1. XRT:
  2. BBY:
  3. BBBY:
  4. LB:
  5. FDO:
  6. GPS:
  7. COH:
  8. consumer confidence:
  9. consumer spending:
  10. disposable personal income:
  11. retail sales:
  12. TGT:
  13. LULU:
  14. FIVE:
  15. ULTA:
  16. [Image]:
  17. [Image]:
  18. [Image]:
  19. M:

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