Walmart To Go: Free Pick Up Option Added in Test Market

by Karl Utermohlen | January 31, 2014 1:54 pm

Walmart (WMT[1]) has come up with a new way to sell groceries with its Walmart To Go[2] test.

Walmart To Go[3]The program[4] allows consumers to buy groceries online which they can later pick up at their convenience or get delivered for $5 to $7. Walmart To Go has been in testing since 2011 in San Jose and San Francisco but the company has been expanding the program since then. The offer also applies to thousands of general merchandise items.

“Customers are looking for new and, more importantly, convenient ways to shop,” Walmart public relations director Ravi Jariwala said. “They’re moving away from being told how to shop and are now telling us how they shop. This next phase of the test is all about letting customers choose the way they want to shop Walmart for groceries.”

Jariwala added that Walmart To Go could be expanded to other markets depending on how well it does in testing.

WMT stock is up 0.4% Friday.

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