by Christopher Freeburn | January 27, 2014 11:38 am
Wendy’s (WEN) newest cheeseburger offers customers a little taste of Italy.
The Wendy’s Ciabatta Bacon Cheeseburger features roasted chopped tomatoes, rosemary garlic aioli, bacon, Asiago cheese and a hot quarter-pound beef patty on a toasted ciabatta bread bun. The burger will be available for a limited time and is priced at $4.79.
Last year, Wendy’s a variety of burgers feature new bread buns, including a pretzel bun, a brioche and a five-grain flatbread. The new bun choices were apparently a hit with consumers. Sales at Wendy’s restaurants climbed 3.1% during the final quarter of 2013 after rising 3.1% during the third quarter.
There are more than 6,500 Wendy’s restaurants operating in 28 countries around the world.
A Wendy’s official noted that the Ciabatta Bacon Cheeseburger was part of a bid to change “what they should expect from a quick service restaurant.”
Earlier this month, WEN stock jumped after Wendy’s issued an upbeat outlook on 2013 profits and announced plans to return more profits to shareholders.
WEN stock fell more than 1% in Monday morning trading. Wendy’s stock has gained more than 75% over the past year.
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