How Burger King Plans to Take Down the Big Mac

by Karl Utermohlen | February 11, 2014 1:17 pm

It took them close to half a century but Burger King (BKW[1]) has finally responded to the Big Mac from McDonald’s (MCD[2]).

Burger King[3]The Big King came out three months ago but the fast food chain has updated it[4], making it bigger and better. The three-layer sesame seed bun burger with two beef patties weighs 4 ounces, eclipsing the Big Mac which weighs 3.2 ounces.

Burger King’s new offering is also fire grilled and it’s still selling for its original $3.69 price. The Big King is part of a two-for-$5 promotion at the moment and some believe that the burger could increase the chain’s popularity.

The restaurant tested the updated product in 200 South Florida restaurants and guest satisfaction increased by more than 10%.

BKW stock is up 0.7% and MCD stock is up about 0.8% Tuesday.

  1. BKW:
  2. MCD:
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  4. updated it:

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