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Lululemon Says Sorry for Banning Customers Over eBay Sales

The retailer admits it went too far


Lululemon (LULU) has rescinded its ban on customers who sell the store’s yoga pants and other products on eBay (EBAY).

Source: Flickr

The yoga retailer has apologized for blacklisting the IP addresses of computers linked to eBay accounts that listed Lululemon products. The company received a series of complaints following the ban which baffled many loyal customers.

“I’m such a loyal fan,” said Eric Lewis who runs the LuluMen blog. “I’ve supported their business for such a long time and for them to go after me for something like this just blew my mind.” Lewis estimates that he’s spent about $10,000 on Lululemon items.

The retailer issued the ban in attempt to stop eBay users from selling counterfeit products and original products at a markup.

LULU stock is up 0.5% Tuesday.

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