Chobani Yogurt is expanding by adding new products for kids and adults.
The company will roll out Chobani Oats in July which consists of yogurt cups mixed with fruit and oats. Chobani Yogurt CMO Peter McGuinness said that Chobani Oats will be the company’s first product designed to compete in the breakfast category.
A dessert called Chobani Indulgent will also be released by the company. Chobani Yogurt is also introducing new yogurt flavors for kids later this year.
The company’s moves are set to coincide with the summer, the busiest season for yogurt products. Chobani Yogurt is looking to distinguish itself among its competitors with its new products.
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