A source close to the deal said that the transaction was reached for significantly less than $10 million. Gadling.com doesn’t get a lot of Internet traffic but it does have a large Twitter (TWTR) following of close to 180,000.
“We will take over Gadling’s extensive online presence, from the website to its popular social media feeds, and build it as a news-you-can-use companion to the business-focused Skift site,” Skift Founder and CEO Rafat Ali writes. “We plan to use Gadling as an industry research test-bed for consumer travel interests and habits.”
The deal also gives Skift access to MapQuest’s mapping platform which is owned by AOL.
AOL stock is down over 1% Thursday afternoon.
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