AOL Sells Travel Site Gadling in Streamlining Push

AOL (AOL) has sold travel website to travel portal Skift.

GadlingA source close to the deal said that the transaction was reached for significantly less than $10 million. doesn’t get a lot of Internet traffic but it does have a large Twitter (TWTR) following of close to 180,000.

“We will take over Gadling’s extensive online presence, from the website to its popular social media feeds, and build it as a news-you-can-use companion to the business-focused Skift site,” Skift Founder and CEO Rafat Ali writes. “We plan to use Gadling as an industry research test-bed for consumer travel interests and habits.”

The deal also gives Skift access to MapQuest’s mapping platform which is owned by AOL.

AOL stock is down over 1% Thursday afternoon.

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