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‘Frozen’ Movie Fanatics Make Norway Tourism a Winner

The Scandinavian country is know for its fjor


Norwegian tourism officials say that a Disney (DIS) movie is boosting the number visitors to their country.

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According to a spokesperson for Visit Norway, the Scandinavian country has seen a sharp rise in the number of Americans traveling to Norway since Disney’s animated box office hit Frozen hit theaters in November. Booked hotel nights in Norway have jumped 37% during the first quarter of this year, compared to last year, the Associated Press notes.

Oslo’s airport says the number of visitors arriving from New York City soared 57% during the quarter.

Disney is cashing in on the Frozen trend, too. Adventures by Disney is running eight-day tours of Norway. Frozen fans will have to pay $5,000 per person to see Norway that way. Disney Cruise Line has also added Norway to its list of 2015 destinations.

Frozen tells the story of a princess who travels across a frozen land — inspired by Norway — to find her lost sister, whose magic powers have trapped the kingdom in ice. Disney artists based their animated landscapes on Norway’s scenic mountains and fjords.

DIS stock a gained almost 1% in Thursday morning trading.

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