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The Most Popular Brands of Summer 2014

Camping gear, frozen treats and a movie brand head the list


As Americans prepare to hit the beaches and the road for this year’s summer season, market research firm E-Score is releasing a survey that shows which popular brands are most in favor this season.

popular brandsE-Score surveyed 1,500 people over the age of 13, adjusting for demographic characteristics to best represent average American responses. Respondents to the survey were asked what popular brands were best associated with summer. The popular brands were then ranked according to their appeal.

Not surprisingly, Unilever’s (UL) Good Humor ice cream bars and camping gear manufacture Coleman, a division of Jarden (JAH) ranked well on the list. So did Disney’s (DIS) Pixar film studio and its Disneyland and Disney World amusement parks.

Here is the full list of popular brands for summer, as compiled by E-Score:

  1. Coleman
  2. Pixar
  3. Good Humor
  4. Mondelez International’s (MDLZ) Oreo
  5. ConAgra’s (CAG) Orville Redenbacher (popcorn)
  6. Disney World
  7. Disneyland
  8. Wham-O
  9. Toys R Us
  10. Kraft Foods (KRFT) Oscar Mayer
  11. SeaWorld (SEAS)
  12. Fiji Water
  13. Billabong (clothing)
  14. Major League Baseball
  15. Harley Davidson (HOG)
  16. Carnival Cruise Lines (CCL)
  17. Speedo

Article printed from InvestorPlace Media,

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