In a statement, Strategic Vision Senior Vice President Christopher Chaney said: “Tesla built a vehicle that generated love in attributes that were most important to segment buyers. Tesla isn’t an electric vehicle that just has good features, but instead it’s a luxurious sports sedan that has ‘True Innovation,’ as well as a rocket-like speed and drive feeling, that just happens to be an electric vehicle.” Chaney noted that automakers that hoped to enter the electric car market needed to “implement a mantra of building super cool transportation that impresses the heck out of customers, and ‘happens to be electric.’”
The TQI draws on data from Strategic Vision’s quantitative NVES study of 38,361 vehicle owners.
Last week, the American Automotive Association (AAA) named the TSLA Model S as the greenest car in its annual survey.
In Monday morning trading, TSLA stock climbed more than 1%.
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