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Image Recognition: How the New Target ‘In a Snap’ App Works

The app is till being tested


Target (TGT) has released a new app that works to make shopping easier for its customers.

target-in-a-snap-app-tgt-image-recognitionThe new Target app, called In a Snap, allows users to scan print ads and magazines and bring that item up on the retailer’s online store. Currently, the app only works with products carried by the company, reports PC Magazine.

Target is showing the app off as an easy way to make purchases outside of its stores. It also confirmed that the app works with its back-to-school catalog. The app doesn’t require any bar codes to be scanned and is currently available for devices running Apple’s (AAPL) iOS, PC Magazine notes.

The In a Snap app is currently still being tested and users of it are asked to send feedback to Target.

TGT shares were up 1% as of Wednesday afternoon.

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