The restaurant is inspired by Saigon street food and it follows a growing trend of restaurants offering Southeast Asian cuisine. Customers can choose from a variety of freshly cooked products they can match with rice bowls, salads or sandwiches.
The first Banh Shop opened its doors in Dallas on Friday. Christophe Poirier — vice president of new concepts at Yum — says the company is catering to the needs of Millennials who expect fresh ingredients in their meals.
Poirier estimates that about 70% of Banh Shop’s customers on Friday were between the ages of 18 and 33. A second restaurant will open its doors next month at Dallas/Fort Worth Airport.
YUM stock is up about 0.5% Tuesday afternoon.
More Fast Food News:
- McDonald’s to Offer Free Coffee for 2 Weeks
- Taco Bell Tests New Biscuit Taco
- Burger King Is Breaking Into an Overcrowded Mess With THI