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Banh Shop: Yum Brands Opens Vietnamese Sandwich Fast Food Restaurant

Yum Brands (YUM) has opened its first Banh Shop, a Vietnamese fast-casual concept.

Banh ShopThe restaurant is inspired by Saigon street food and it follows a growing trend of restaurants offering Southeast Asian cuisine. Customers can choose from a variety of freshly cooked products they can match with rice bowls, salads or sandwiches.

The first Banh Shop opened its doors in Dallas on Friday. Christophe Poirier — vice president of new concepts at Yum — says the company is catering to the needs of Millennials who expect fresh ingredients in their meals.

Poirier estimates that about 70% of Banh Shop’s customers on Friday were between the ages of 18 and 33. A second restaurant will open its doors next month at Dallas/Fort Worth Airport.

YUM stock is up about 0.5% Tuesday afternoon.

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