Activision Has Another Huge Hit With Launch of Destiny

Activision (ATVI) had a day to remember with the launch of Destiny.

Destiny

The highly-anticipated game surpassed the $500 million-mark in sales on its first day on the market. The impressive figure makes Destiny the best-selling new video game of all time.

Activision CEO Bobby Kotick spoke about the game’s launch in a statement:

This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world.  The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.

Analysts believe the game could sell between eight and 15 million sales in the third and fourth quarters of 2014 combined.

ATVI stock is up 0.4% Wednesday afternoon.

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Article printed from InvestorPlace Media, https://investorplace.com/2014/09/destiny-activision-atvi-stock/.

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