Taco Bell (YUM) is teaming up with Sony (SNE) to give away PlayStation 4 consoles with Destiny.
The restaurant has created a white PS4 promotion to promote the console and one of its menu items. Here are four things to know about it:
- Consumers who purchase a Taco Bell Big Box and text the code included in it will be eligible to win.
- Participants will have the chance to win a bundle that includes a white version of the Sony console, a white DualShock 4, a physical copy of Destiny, two extra Destiny download codes, a voucher for the Destiny Engram “Gear Pack” and a 30-day PlayStation Plus membership for new Plus members only.
- Taco Bell’s white PS4 promotion will begin on October 9 and end on November 19.
- Taco Bell and Sony promise to pick a winner every 15 minutes during the sweepstakes.
YUM stock is down about 0.6% Tuesday afternoon. SNE stock is up about 1.5%.
More PlayStation 4 News:
- Sony’s PlayStation TV Is Coming October 14!
- IGN Picks the 10 Best PlayStation 4 Games
- PlayStation 4 Sales Hit Impressive 10M Milestone
