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4 Things to Know About the Taco Bell White PS4 Promotion

Taco Bell (YUM) is teaming up with Sony (SNE) to give away PlayStation 4 consoles with Destiny.

Taco BellThe restaurant has created a white PS4 promotion to promote the console and one of its menu items. Here are four things to know about it:

  • Consumers who purchase a Taco Bell Big Box and text the code included in it will be eligible to win.
  • Participants will have the chance to win a bundle that includes a white version of the Sony console, a white DualShock 4, a physical copy of Destiny, two extra Destiny download codes, a voucher for the Destiny Engram “Gear Pack” and a 30-day PlayStation Plus membership for new Plus members only.
  • Taco Bell’s white PS4 promotion will begin on October 9 and end on November 19.
  • Taco Bell and Sony promise to pick a winner every 15 minutes during the sweepstakes.

YUM stock is down about 0.6% Tuesday afternoon. SNE stock is up about 1.5%.

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