Taco Bell Tests Adding Fried Chicken to Menu Items

Taco Bell (YUM) is now testing fried chicken in several menu items.

Taco BellThe fast-food chain will now have at least four items with “crispy chicken” in limited markets.

Yum Brands spokesman Rob Poetsch says the restaurant is testing new items and fried chicken is one of them. However, Taco Bell says it’s still really far from launching its fried chicken offerings across the nation.

The chain has introduced a number of products with crispy chicken over the last year. These include the Double Crispy Chicken Quesadilla, Double Crispy Chicken Crunchwrap, Dipped Crispy Chicken Grillers and a breakfast Biscuit Taco with fried chicken.

Some are puzzled by Taco Bell’s move considering its sister restaurant KFC focuses almost entirely on selling fried chicken.

YUM stock is up 0.4% Thursday afternoon.

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Article printed from InvestorPlace Media, https://investorplace.com/2014/09/taco-bell-yum-stock-fried-chicken/.

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