Whoops! Yum Brands to Change Offensive Bahn Shop Logo

Yum Brands (YUM) is changing the outdated and offensive Banh Shop logo.

Yum BrandsThe company’s Vietnamese concept restaurant opened its doors last week and it’s already stirring controversy. Than Cung — President of the Vietnamese-American Community of Greater Dallas — created an online petition urging the restaurant to change its logo.

“While we are very pleased with the name of the restaurant, we are hurt and offended by your chosen logo, a red star, which is a symbol of communism and will offend thousands of South Vietnamese refugees in my community,” Cung wrote.

The company responded to the petition very quickly, saying it will change the Banh Shop logo “effective immediately.” A Yum Brands spokesperson said the company should have realized the logo was offensive much earlier.

Cung said he started the petition after he received a number of phone calls from Vietnamese people living in the Dallas area.

YUM stock is up about 0.6% Friday afternoon.

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Article printed from InvestorPlace Media, https://investorplace.com/2014/09/yum-banh-shop-logo/.

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